October 2018 - January 2019
Helps music lovers meet new people and explore their cities' music scenes.
Group research | Solo delivery
Music lovers can miss out on great gigs if they’ve got nobody to go with. Our team tested this assumption using focus groups with concert-goers, plus interviews with organisers and artists. Our outcome was a persona, Ailsa, whose task goals are:
- To feel as though she’s part of a wider, music-loving community.
- To know the city well enough to show friends around and point out her favourite venues.
- To attend gigs by up-and-coming bands who might turn out to be ‘the next big thing’.
Jam helps people like Ailsa by recommending nearby gigs and ‘matching’ her up with strangers with similar tastes. A ‘chat’ interface helps the group to organise their night out, and plan further events in the future.