June 2018 – June 2019
A new look for Loughborough Students' Athletic Union's Magazine.
Leader of volunteer design team
WoW is a quarterly magazine covering Loughborough’s sporting successes. All articles are written and designed by students. After being appointed as Head Designer, I set about instigating a re-brand.
The new WoW had an increased focus on quirky illustrations and dynamic imagery. Overhauled typography and colour palettes bolstered brand recognition and a more compact size aided ‘pick-up-ability’.