June 2018 – June 2019


A new look for Loughborough Students' Athletic Union's Magazine.

Leader of volunteer design team

WoW is a quarterly magazine covering Loughborough’s sporting successes. All articles are written and designed by students. After being appointed as Head Designer, I set about instigating a re-brand.

Image-led front covers Quirky illustrations and sporty typography Restrained colour palette and bold typography Caricatures to accompany 'Mastermind' feature

The new WoW had an increased focus on quirky illustrations and dynamic imagery. Overhauled typography and colour palettes bolstered brand recognition and a more compact size aided ‘pick-up-ability’.